IA to be called ‘Indian’ now

Posted by in India/Kerala

I just saw the new avatar

of Indian Airlines as Indian. Somehow it feels a bit me-too – a la Srilankan for example. And the first impression looking at the image is not very great either. I read somewhere that the new imagery is supposed to evoke change and continuity at the same time – eh? Anyway it doesnt evoke either feelings. I still think the Srilankan imagery is far superior to this one – and feels much better. What is happening to our creative heads? Related perhaps I just read that 96% of Indian creative market is dominated by International creative agencies!